Essay --

It quotes,that: â€Å"Advertisers have enourmous financial stake in a narrow ideal of femininity that they promote,especially in beauty product ads (Kilbourne 1989.)â€Å" (Provocateur,1999,page 54) The beauty of women also is defined. â€Å"The image of the ideal beautiful woman (see figure 3.22a-f) may perhaps be captured with the concept of the perfect provocateur (an ideal image that arouses a feeling or reaction).The exemplary female prototype in advertising, regardless of product or service, displays youth (no lines or wrinkles), good looks, sexual seductiveness (Baudrillard 1990), and perfection (no scars, blemishes, or even pores) (Kilbourne 1990). The perfect provocateur is not human; rather, she is a form or hollow shell representing a female figure. Accepted attractiveness is her only attribute. She is slender, typically tall and long-legged. Women are constantly held to this unrealistic standards of beauty. if they fail to attain it, they are led to feel guilty and ashamed. Cultural ideology tells women that they will not be desirable to,or loved by, men unless they are physically perf...